Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
In the last episode of Season 1, we’re talking to Adam Goyette, VP of Demand Generation at G2. Adam sat down with Lindsey to discuss building a kick-ass marketing team.
You’ll learn how Adam digs deeper into a candidate’s background and skills to find the ones who will truly shine in the role. He also shares more finding marketers who bring curiosity and an entrepreneurial spirit -- and how marketing leaders can use that to full effect.
Are there red flags you’re overlooking in your hiring process? And are you catching the little details that indicate a candidate’s long term success as a member of your team? Tune in to the conversation and find out.
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