SaaS Half Full
Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
The Death of Customer Attribution in 2022 with Dylan Touhey, One Net Inc.
In this episode of SaaS Half Full, host Lindsey Groepper chats with Dylan Touhey, CMO at One Net Inc., a creative and digital marketing agency, about three major privacy changes that will lead to the death of customer attribution.
In 2022, SaaS marketers will shift their focus, spending more on brand awareness and ditching the traditional demand-generation tactics.
Tune in and listen to Dylan share how the shift will unfold and how it will affect marketing budgets in 2022.
- Connect with Dylan: https://www.linkedin.com/in/dylan-touhey-cmo/
- Learn more about One Net Inc: https://www.onenetinc.com/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/
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