Cover art for podcast SaaS Half Full

SaaS Half Full

63 EpisodesProduced by Lindsey GroepperWebsite

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more


How to Find Your True Brand Differentiator with Carly Brantz, DigitalOcean

How well do you know your brand differentiators? No, not your product features, but the REAL secret sauce of why your customers love you. In this episode, Carly Brantz, CMO of DigitalOcean, discusses how to find your true brand differentiators and what needs to be done across the entire organization (yes, outside of marketing!) to reach its full potential. Listen as she shares best practices for uncovering the unique fabric of your SaaS business, when experimentation can be your greatest ally, and how to maximize your differentiator across all channels.

- Connect with Carly Brantz:

- Learn more about DigitalOcean:

- Connect with Lindsey:

- Learn more about BLASTmedia:

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