SaaS Half Full
Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
Achieving CMO and CFO Alignment with Avnita Gulati, Visa
In this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa.
We've discussed how marketers can achieve alignment with their CEO or with the board, but in this episode, Avnita shares how to create that same alignment with your CFO. Whether you feel like you have a good relationship with finance or are looking to build a bridge for the first time, Avnita shares crucial steps to cultivating a better working relationship. Listen to hear more about the importance of having an understanding of each person’s role and how to gain mutual trust.
Connect with Avnita: https://www.linkedin.com/in/avnitagulati/
Learn more about Visa: https://usa.visa.com/
Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
Learn more about BLASTmedia: https://www.blastmedia.com/
Get your cocktail kit at www.shakerandspoon.com/halffull
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