Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
SaaS CMOs: are you leveraging your PR-agency partnership to the fullest?
In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly Jefferson, EVP at BLASTmedia.
Kimberly, a BLASTmedia team member for over ten years, shares what makes a fruitful client-PR agency relationship. She answers questions like who should manage the agency relationship, how to level-set expectations, and what makes a partnership go from good to great. Listen to the full episode to hear tips on how marketing teams can get the most out of their PR agency investment.
- Connect with Kimberly: https://www.linkedin.com/in/jeffersonkimberly/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/
- Get your cocktail kit at www.shakerandspoon.com/halffull
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