Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
In this episode of SaaS Half Full, we talk with Simon Berg, CEO of Ceros, an experiential content creation platform.
Marketers are now contending with a digital-only world, where your online presence is your only presence - and highlighting cracks in companies’ content experiences. From who actually owns it to how it’s measured and evaluated, marketers suddenly face tough questions. How can they better command content experiences while also ensuring they talk with customers rather than at them?
Listen as Simon explains how marketers can inject more creativity into digital-only experiences to make it meaningful and how practitioners and CMOs must align their values and emotions to succeed online.
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