Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
SaaS acquisitions are plentiful, but what are the keys to a smooth transaction, and who is involved? Spoiler alert: it's more than the C-suite.
In this episode, Lindsey Groepper speaks with Isabelle Papoulias, the EVP of Global Expansion at Mediafly, about marketing's role in M&A. As the former CMO, Isabelle has taken the company through five acquisitions in the last four years, providing her with takeaways and insights for B2B SaaS marketers who find themselves in the throws of M&A.
Listen in as she shares what the marketing team can expect in an acquisition, what their role is, and how to align on goals with both your CEO and board.
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