Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
In this episode of SaaS Half Full, Lindsey Groepper chats with Nikki Parker, SVP at Insight Partners, about milestones throughout the scale-up journey and the role of a CMO throughout.
Insight Partners has invested in over 400 software companies and Nikki has seen the highs and lows of milestones and funding announcements. What is important to the VC vs. the portfolio CEO? What are the realistic expectations? Listen to hear Nikki’s perspective on goal setting and leveraging marketing to reach business outcomes throughout the SaaS growth journey.
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