SaaS Half Full
Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
How Investing in Brand Drives ROI with Smartling’s Adrian Cohn
In this episode of SaaS Half Full, we talk with Adrian Cohn, Director of Brand Strategy and Communications at Smartling, a multilingual content solution provider.
As marketers, we hear the word “brand” bandied around a lot. But what does that mean for B2B SaaS companies today?
Listen as Adrian shares his experience creating an emotionally resonant brand for Smartling through a unique brand campaign, which drove a 60% increase in deals including the company’s services offering.
- Connect with Adrian: https://www.linkedin.com/in/adriankcohn/
- Learn more about Smartling: https://www.smartling.com/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/
Educational
Interesting
Funny
Agree
Love
Wow
Are you the creator of this podcast?
and pick the featured episodes for your show.
Listen to SaaS Half Full
RadioPublic
A free podcast app for iPhone and Android
- User-created playlists and collections
- Download episodes while on WiFi to listen without using mobile data
- Stream podcast episodes without waiting for a download
- Queue episodes to create a personal continuous playlist
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans
Yes, let's begin connecting
Find new listeners
- A dedicated website for your podcast
- Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Understand your audience
- Capture listener activity with affinity scores
- Measure your promotional campaigns and integrate with Google and Facebook analytics
Engage your fanbase
- Deliver timely Calls To Action, including email acquistion for your mailing list
- Share exactly the right moment in an episode via text, email, and social media
Make money
- Tip and transfer funds directly to podcastsers
- Earn money for qualified plays in the RadioPublic apps with Paid Listens
Updated privacy policy: We have made some changes to our Privacy Policy. Please note that your continued use of the RadioPublic services following the posting of such changes will be deemed an acceptance of this update. Learn more.