Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
In this episode of SaaS Half Full, Lindsey Groepper speaks with Justin Keller, VP of Revenue Marketing at Drift, about ditching your burnt-out B2B marketing strategies.
Justin has spent the majority of his career doing cool sh*t with B2B marketing and continues to do so at his new gig at Drift. If you’re not thinking about how your marketing sets you apart from others in the category, you will fall behind. Listen in to hear why he believes marketers must start taking risks and thinking like consumer brands in a way that inspires, invokes a feeling, and gets the vocal minority talking.
- Connect with Justin: https://www.linkedin.com/in/justindkeller/
- Learn more about Drift: https://www.drift.com/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/
- Get your cocktail kit at www.shakerandspoon.com/halffull
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