Cover art for podcast SaaS Half Full

SaaS Half Full

87 EpisodesProduced by Lindsey GroepperWebsite

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more

25:12

When You Know It's Time to Sell Your SaaS Company with Norman Crowley, Founder of Cool Planet Group

In this episode of SaaS Half Full, host Lindsey Groepper chats with Norman Crowley, Founder of Cool Planet Group, one of Europe’s fastest-growing energy companies, about his journey selling his previous tech company, Inspired Gaming Group. A$1B acquisition of the company fell through just hours before the stock market crash in 2018, and Norman recounts the hours and days after.

Tune in to hear the full story, plus additional insights from a serial and seasoned SaaS entrepreneur on when to sell your company, how to adjust your business if something isn’t working and how to vet investors.

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