SaaS Half Full
Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
Why Your SaaS MarTech Stack is Jacked with Justin Schmidt, VP of Marketing at Capacity
In this episode of SaaS Half Full, host Lindsey Groepper chats with Justin Schmidt, VP of Marketing at Capacity, about the mistakes most SaaS marketers make in building their MarTech stack and how it should all begin with one thing — your customer journey map.
Whether you’re a scaling company building out your martech tools for the first time, or a seasoned marketer with more tools in your stack than you can count, Justin walks through how to take inventory and build an efficient and affordable martech stack.
- Connect with Justin Schmidt: https://www.linkedin.com/in/justinallenschmidt/
- Learn more about Capacity: https://capacity.com/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/
Educational
Interesting
Funny
Agree
Love
Wow
Are you the creator of this podcast?
and pick the featured episodes for your show.
Listen to SaaS Half Full
RadioPublic
A free podcast app for iPhone and Android
- User-created playlists and collections
- Download episodes while on WiFi to listen without using mobile data
- Stream podcast episodes without waiting for a download
- Queue episodes to create a personal continuous playlist
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans
Yes, let's begin connecting
Find new listeners
- A dedicated website for your podcast
- Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Understand your audience
- Capture listener activity with affinity scores
- Measure your promotional campaigns and integrate with Google and Facebook analytics
Engage your fanbase
- Deliver timely Calls To Action, including email acquistion for your mailing list
- Share exactly the right moment in an episode via text, email, and social media
Make money
- Tip and transfer funds directly to podcastsers
- Earn money for qualified plays in the RadioPublic apps with Paid Listens
Updated privacy policy: We have made some changes to our Privacy Policy. Please note that your continued use of the RadioPublic services following the posting of such changes will be deemed an acceptance of this update. Learn more.