Cover art for podcast SaaS Half Full

SaaS Half Full

63 EpisodesProduced by Lindsey GroepperWebsite

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more


What B2B Marketers Can Learn from Jackass with Tim Glomb, Cheetah Digital

In this episode of SaaS Half Full, we talk with Tim Glomb, VP Content & Data at Cheetah Digital, who leveraged his previous B2C experience with MTV’s Jackass to pull off a killer B2B virtual-event promotion. 

With nearly every annual event going digital in 2020, it’s easy to understand why people are burned out on them. This leaves B2B marketers creating online events with a new challenge: How do we stand out from thousands of other events and make people want to attend?

Listen as Tim shares Cheetah’s pivot to promoting their online event more like a B2C brand by tapping Mötley Crüe drummer Tommy Lee and skydiving with execs, as well as how to get even the most conservative leadership teams onboard with your wilder ideas.

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