SaaS Half Full
Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
The Dangers of “Volume Marketing” with Moz’s Christina Mautz
In this episode of SaaS Half Full, we talk with Christina Mautz, CMO and interim CRO of Moz, an SEO and local search platform.
SaaS marketing professionals have more resources available to them than ever before. But in the pursuit of more leads at a faster pace, how far is too far? What does responsible marketing look like in this day and age? And how can marketers win over executives and customers with personalization rather than volume?
Listen as Christina shares how targeted, personalized marketing is better for brands and customers and how marketers can win the fight against volume marketing, even in the digital-only world COVID-19 has created.
Connect with Christina: https://www.linkedin.com/in/christinamautz/
Learn more about Mox: https://moz.com/
Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
Learn more about BLASTmedia: https://www.blastmedia.com/
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