Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
In this episode of SaaS Half Full, we’re talking to Cody Jones, Head of Partnerships at Zapier.
Cody shares something that may shock many B2B SaaS companies — there is no sales team at Zapier. So how have they driven their rapid growth? How do they fuel conversations and drive conversions?
Listen as Cody explains how partnerships and a “two marshmallow mentality” supplanted the usual sales cycle at Zapier. You’ll also learn how its nontraditional approaches help Zapier build long-term partnerships and how marketers can think more holistically about partner success.
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