Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
In this episode of SaaS Half Full, Lindsey Groepper speaks with Gina Hortatsos, CMO at LogicGate, about the importance of the marketing organization taking an active role in risk and compliance.
Gina believes the CMO - and other departmental leaders - have equal responsibility for risk and compliance as the infosec or legal team. Listen in as she shares the different components of organizational risk (spoiler alert, it’s not just cyber) that contribute to overall risk management and defining a company’s risk profile. She also provides tips for creating a “risk register” for the marketing org to play its part effectively.
- Connect with Gina: https://www.linkedin.com/in/ginahortatsos/
- Learn more about LogicGate: https://www.logicgate.com/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/
- Get your cocktail kit at www.shakerandspoon.com/halffull
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