Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more
Following a season recorded during one of the strangest times, SaaS Half Full, the only podcast serving B2B SaaS marketers, is back for another round!
In Season 2, Lindsey Groepper used “new normal” and “now more than ever” more times than she could count as marketing leaders from companies like Drift, Moz and Ceros shared their new pandemic-focused strategies.
Season 3 brings marketers more tactical advice on the pivots 2020 demanded. SaaS leaders from companies like Cheetah Digital and Sprout Social discuss what pivots worked wonders and what their results have been. Lindsey invites you to join the conversation — bottoms up!
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