Cover art for podcast SaaS Half Full

SaaS Half Full

9 EpisodesProduced by BLASTmediaWebsite

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more

episodes iconAll Episodes

Navigating the New Normal with Drift’s Kate Adams

May 27th, 2020

27:03

In the first episode of Season 2 of SaaS Half Full, we talk to Kate Adams, VP of Marketing at Drift

Our changing world has left many marketers …

SaaS Half Full: Season 2 Coming Soon

May 20th, 2020

1:07

After breaking into the top 100 marketing podcasts in its first season, SaaS Half Full, the only podcast serving B2B SaaS marketers, returns for …

Building a Rockstar Marketing Team with G2’s Adam Goyette

March 25th, 2020

34:55

In the last episode of Season 1, we’re talking to Adam Goyette, VP of Demand Generation at G2. Adam sat down with Lindsey to discuss building a kick-ass marketing team. 

You’ll learn how Adam digs deeper into a …

Leveraging Your Content to Fuel the B2B Customer Journey with Cassandra Jowett

March 4th, 2020

28:31

In this episode of SaaS Half Full, we’re talking to Cassandra Jowett, Senior Director of Marketing at PathFactory

Many B2B marketers’ worst fear is …

Treat Your Partners How You’d Like to be Treated with Cody Jones of Zapier

February 19th, 2020

34:37

In this episode of SaaS Half Full, we’re talking to Cody Jones, Head of Partnerships at Zapier.

Cody shares something that may shock many B2B SaaS …

Driving Digital Transformation with Kimberly Storin of IBM Cognitive Systems

February 5th, 2020

25:01

In this episode of SaaS Half Full, we’re talking to Kimberly Storin, Vice President of Worldwide Marketing at IBM Cognitive Systems.

Due to the …

Debunking ABM Myths with Latane Conant of 6sense

January 22nd, 2020

24:40

In this episode of SaaS Half Full, we’re talking to Latane Conant, CMO at 6sense, about all things ABM.

Latane is working to demystify the truths and …

Nailing Your Board Presentation with Carilu Dietrich

January 8th, 2020

28:01

In this first episode of SaaS Half Full, the only show serving B2B SaaS marketers, host (and bartender) Lindsey Groepper is joined by Carilu …

SaaS Half Full: Care to Join Us for a Drink?

October 11th, 2019

1:39

Creating a successful strategy for SaaS is a lot like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to …

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