Cover art for podcast SaaS Half Full

SaaS Half Full

59 EpisodesProduced by Lindsey GroepperWebsite

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail wit… read more

episodes iconAll Episodes

The Subjectivity of SaaS M&A, with Thomas Smale

January 11th, 2023

35:17

When looking to exit through acquisition, what makes one SaaS company stand out from the others? The answer is...nothing definitively. It's all subjective, according to Thomas Smale, CEO and Founder of FE International, …

Back That SaaS Up—Recapping 2022

December 28th, 2022

10:21

What a ride 2022 has been! Another year with fantastic guests has come to an end, but we’re not closing out the season until we review our most downloaded episodes. We’ve talked about gaining alignment with your …

What’s Up 2023? MarTech Predictions with Kazuki Ohta, Treasure Data

December 14th, 2022

26:11

It’s that time of year again! Marketing industry predictions are one of our favorite topics, and we’re sticking with the tradition. To share 2023 B2B SaaS marketing predictions, we have Kazuki Ohta, CEO and Co-founder …

3 Reasons ABM for Enterprise Fails with Alberto Cantor, ArisGlobal

November 30th, 2022

32:07

If you sell into the enterprise or are thinking of swimming upstream, this is the episode for you.

Alberto Cantor is the Senior Director of Demand Generation and Corporate Marketing at ArisGlobal, and its SaaS product …

Fix Your Face: Brand Perception is a Team Effort with Tara Pawlak, GetAccept

November 9th, 2022

33:27

The face prospects and partners make when someone mentions your company name says a lot about your brand. But, who is responsible for creating brand perception? According to Tara Pawlak, Head of Marketing at GetAccept

Marketing Budget Cut? How to Respond with Lisa Ames, Norwest Venture Partners

October 12th, 2022

34:28

In a shaky economy, when costs need to be cut, most companies look immediately to marketing to reduce spending. And, for the marketers who lived through 2020 budget cuts, this year's budget reductions amid a recession …

How to Find Your True Brand Differentiator with Carly Brantz, DigitalOcean

September 28th, 2022

27:50

How well do you know your brand differentiators? No, not your product features, but the REAL secret sauce of why your customers love you. In this episode, Carly Brantz, CMO of DigitalOcean, discusses how to find your …

The Fundamental Shift in B2B Ecommerce, with Ari Kahn, Bridgeline Digital

September 14th, 2022

32:27

Imagine this. Instead of customers hitting your e-comm website and looking for a product to solve a business problem, your online marketplace comes …

Maintaining Engagement During a Recession with Julia Stead, 15Five

August 31st, 2022

32:29

Maintaining employee engagement is daunting during an economic downturn when trying to balance high care and high performance. With the complexities …

Changing Your Content Mindset with Sharon Rusinowitz, ChartHop

August 17th, 2022

30:44

Continuing our HR Tech series, we speak with Sharon Rusinowitz, the Director of Content Marketing at ChartHop. In this episode, Lindsey and Sharon discuss what the content team of the future looks like and how to …

Nailing Employer Brand with Amy Frampton, BambooHR

August 3rd, 2022

36:13

This summer we’re focusing on HR Tech and learning from the best in the business.

In this episode, Lindsey Groepper speaks with Amy Frampton, the Head of Marketing at BambooHR. She is a wealth of knowledge but in this …

Marketing's Role in an Acquisition with Isabelle Papoulias, Mediafly

July 13th, 2022

31:26

SaaS acquisitions are plentiful, but what are the keys to a smooth transaction, and who is involved? Spoiler alert: it's more than the C-suite.

In …

State of B2B SaaS Investing with Mike Fitzgerald, High Alpha

June 22nd, 2022

18:54

There’s been a shift in the SaaS economy, and in this episode, Lindsey Groepper speaks with Mike Fitzgerald, Partner at High Alpha, a venture capital studio that specializes in funding B2B SaaS companies.

Mike joined …

Breaking Up with B2B Marketing Strategies with Justin Keller, Drift

April 27th, 2022

28:26

In this episode of SaaS Half Full, Lindsey Groepper speaks with Justin Keller, VP of Revenue Marketing at Drift, about ditching your burnt-out B2B …

Marketing’s Role in Risk and Compliance with Gina Hortatsos, LogicGate

April 20th, 2022

30:33

In this episode of SaaS Half Full, Lindsey Groepper speaks with Gina Hortatsos, CMO at LogicGate, about the importance of the marketing organization …

Getting the Most Out of Your PR Agency Relationship with Kimberly Jefferson, BLASTmedia

March 30th, 2022

30:41

SaaS CMOs: are you leveraging your PR-agency partnership to the fullest?

In this episode of SaaS Half Full, Lindsey Groepper speaks with Kimberly …

Your First 30 Days as CMO with Rashmi Vittal, Productiv

February 9th, 2022

30:09

In this episode of SaaS Half Full, Lindsey Groepper speaks with Rashmi Vittal, CMO at Productiv.

A two-time SaaS CMO, Rashmi shares the lessons she’s …

Achieving CMO and CFO Alignment with Avnita Gulati, Visa

January 19th, 2022

27:39

In this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa.

The Most-Downloaded Episodes of 2021

December 22nd, 2021

11:40

In this episode of SaaS Half Full, Lindsey takes a trip down memory lane sharing the most downloaded episodes of 2021 highlighting key insights.

Common Mistakes When Expanding Into Europe, with Alan Gleeson, Agility

December 1st, 2021

29:24

In this episode of SaaS Half Full, Lindsey Groepper speaks with Alan Gleeson, the Founder of Agility, a SaaS-marketing consultancy based in London.

Adding Growth Marketing to a PLG Brand with Rachel Hepworth, Co-Marketing Lead, Notion

November 10th, 2021

27:43

In this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion.

When Rachel started her role at …

How Virtual Events Can Be “Closing” Events with Nikki Boehm, Namely

November 4th, 2021

33:58

In this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every …

Using Paid Strategies to Enhance Your ABM Efforts with Brian Walker, Statwax

September 22nd, 2021

32:29

In this episode of SaaS Half Full, Lindsey Groepper has a conversation with Brian Walker, President of Statwax

Account-based marketing has been …

How to Differentiate in Saturated Category with Araks Nalbandyan, Director of Digital Marketing at 10Web

September 8th, 2021

25:06

In this episode of SaaS Half Full, Lindsey Groepper chats with Araks Nalbandyan, Director of Digital Marketing at 10Web.

How can SaaS companies …

Making the Case For a Chief Evangelist with Ethan Beute, Chief Evangelist at BombBomb

August 25th, 2021

29:19

In this episode of SaaS Half Full, Lindsey Groepper chats with Ethan Beute, the Chief Evangelist of SaaS company, BombBomb

A chief evangelist …

BONUS: The Art of Breaking Sh*t with Lindsey Groepper on the Agile Marketing Podcast

August 4th, 2021

31:51

On this cross-over bonus episode, Lindsey Groepper joins Muhammad Yasin and Eva Jackson on the Agile Marketing Podcast to discuss how she has scaled BLASTmedia using a variety of productivity tactics that can be applied …

Agile Marketing Decoded with Muhammad Yasin, Co-founder of Agile Marketing Indy

August 4th, 2021

33:02

In this episode of SaaS Half Full, Lindsey Groepper chats with Muhammad Yasin, Executive Vice President of Marketing at PERQ and Co-founder of the …

A VCs Take on Funding Announcements, with Nikki Parker, SVP Insight Partners

July 21st, 2021

28:56

In this episode of SaaS Half Full, Lindsey Groepper chats with Nikki Parker, SVP at Insight Partners, about milestones throughout the scale-up …

The When and Why of Outsourcing SDRs with Eric Quanstrom, CMO at CIENCE

July 7th, 2021

32:31

In this episode of SaaS Half Full, Lindsey Groepper chats with Eric Quanstrom, CMO at CIENCE, about when and why you should outsource your sales …

How to Create a Community of B2B Micro-Influencers with Jon Ferrara, CEO at Nimble

June 16th, 2021

32:40

In this episode of SaaS Half Full, Lindsey Groepper chats with Jon Ferrara, CEO of Nimble, about how to identify, build relationships and get value …

Why Your SaaS MarTech Stack is Jacked with Justin Schmidt, VP of Marketing at Capacity

June 2nd, 2021

30:57

In this episode of SaaS Half Full, host Lindsey Groepper chats with Justin Schmidt, VP of Marketing at Capacity, about the mistakes most SaaS …

When You Know It's Time to Sell Your SaaS Company with Norman Crowley, Founder of Cool Planet Group

May 19th, 2021

25:12

In this episode of SaaS Half Full, host Lindsey Groepper chats with Norman Crowley, Founder of Cool Planet Group, one of Europe’s fastest-growing …

Why Your GTM Fails with Elias Rubel, CEO of Matter Made

April 7th, 2021

31:05

In this episode of SaaS Half Full, host Lindsey Groepper chats with Elias Rubel, CEO of Matter Made, a B2B growth marketing agency in Silicon Valley. …

The Death of Customer Attribution in 2022 with Dylan Touhey, One Net Inc.

March 24th, 2021

24:14

In this episode of SaaS Half Full, host Lindsey Groepper chats with Dylan Touhey, CMO at One Net Inc., a creative and digital marketing agency, about …

SaaS PR Truths and Lies with Mendy Werne, BLASTmedia

March 10th, 2021

32:53

In this episode of SaaS Half Full mixed by BLASTmedia, host Lindsey Groepper chats with partner Mendy Werne, CEO at BLASTmedia, the only PR firm …

SaaS Half Full: A Taste of What’s to Come

February 24th, 2021

1:35

SaaS Half Full, the only podcast serving B2B SaaS marketers, has entered its second year — and it’s time to shake things up! After three amazing …

Backing Underrepresented SaaS Founders with John Francis, Stout Street Capital

January 27th, 2021

24:06

In this episode of SaaS Half Full, host Lindsey Groepper chats with John Francis, Founding Partner at Stout Street Capital. The microfund has always …

Who Owns SaaS CX with Helen Yu, Tigon Advisory

January 13th, 2021

19:39

In this episode of SaaS Half Full, host Lindsey Groepper chats with Helen Yu, CEO and Founder at Tigon Advisory. Last year threw customer experience …

The Most-Downloaded Episodes of 2020

December 30th, 2020

12:13

On this episode of SaaS Half Full, Lindsey goes down memory lane sharing the most downloaded episodes of 2020 highlighting key insights.   Episodes …

How Zendesk Spun Up Its Morning Show, with Prelini Udayan-Chiechi, Zendesk

December 16th, 2020

27:29

In this episode of SaaS Half Full, host Lindsey Groepper chats with Prelini Udayan-Chiechi, VP Marketing EMEA at Zendesk. With all in-person events …

The Surprising Rise of WFH Sales Productivity with Ryan Barretto, Sprout Social

December 2nd, 2020

33:56

In this episode of SaaS Half Full, we talk with Ryan Barretto, SVP Global Sales at Sprout Social. When his sales team went remote, the traditional …

Giving Away Your Sales Data with Jim Benton, Chorus.ai

November 18th, 2020

31:11

In this episode of SaaS Half Full, we talk with Jim Benton, CEO at Chorus.ai, who joined the company the day the world locked down. Jim quickly …

What B2B Marketers Can Learn from Jackass with Tim Glomb, Cheetah Digital

November 4th, 2020

33:01

In this episode of SaaS Half Full, we talk with Tim Glomb, VP Content & Data at Cheetah Digital, who leveraged his previous B2C experience with …

Season 3 Coming Soon

November 4th, 2020

1:25

Following a season recorded during one of the strangest times, SaaS Half Full, the only podcast serving B2B SaaS marketers, is back for another round!

How CMOs Should Approach a New CEO Hire with Acoustic’s Norman Guadagno

August 5th, 2020

30:56

In this episode of SaaS Half Full, we talk with Norman Guadagno, CMO at Acoustic, an independent marketing cloud platform.

In the midst of the …

How Investing in Brand Drives ROI with Smartling’s Adrian Cohn

July 22nd, 2020

27:05

In this episode of SaaS Half Full, we talk with Adrian Cohn, Director of Brand Strategy and Communications at Smartling, a multilingual content …

The State of CMO Executive Search with SEBA International’s Kate Bullis

July 8th, 2020

29:32

In this episode of SaaS Half Full, we talk with Kate Bullis, Co-founder and Managing Partner at SEBA International, an executive search firm …

The Dangers of “Volume Marketing” with Moz’s Christina Mautz

June 24th, 2020

37:01

In this episode of SaaS Half Full, we talk with Christina Mautz, CMO and interim CRO of Moz, an SEO and local search platform.

SaaS marketing …

When "Digital-First" Became "Digital-Only" with Ceros’ Simon Berg

June 10th, 2020

22:48

In this episode of SaaS Half Full, we talk with Simon Berg, CEO of Ceros, an experiential content creation platform.

Marketers are now contending …

Navigating the New Normal with Drift’s Kate Adams

May 27th, 2020

27:03

In the first episode of Season 2 of SaaS Half Full, we talk to Kate Adams, VP of Marketing at Drift

Our changing world has left many marketers …

SaaS Half Full: Season 2 Coming Soon

May 20th, 2020

1:07

After breaking into the top 100 marketing podcasts in its first season, SaaS Half Full, the only podcast serving B2B SaaS marketers, returns for …

Building a Rockstar Marketing Team with G2’s Adam Goyette

March 25th, 2020

34:55

In the last episode of Season 1, we’re talking to Adam Goyette, VP of Demand Generation at G2. Adam sat down with Lindsey to discuss building a kick-ass marketing team. 

You’ll learn how Adam digs deeper into a …

Leveraging Your Content to Fuel the B2B Customer Journey with Cassandra Jowett

March 4th, 2020

28:31

In this episode of SaaS Half Full, we’re talking to Cassandra Jowett, Senior Director of Marketing at PathFactory

Many B2B marketers’ worst fear is …

Treat Your Partners How You’d Like to be Treated with Cody Jones of Zapier

February 19th, 2020

34:37

In this episode of SaaS Half Full, we’re talking to Cody Jones, Head of Partnerships at Zapier.

Cody shares something that may shock many B2B SaaS …

Driving Digital Transformation with Kimberly Storin of IBM Cognitive Systems

February 5th, 2020

25:01

In this episode of SaaS Half Full, we’re talking to Kimberly Storin, Vice President of Worldwide Marketing at IBM Cognitive Systems.

Due to the …

Debunking ABM Myths with Latane Conant of 6sense

January 22nd, 2020

24:40

In this episode of SaaS Half Full, we’re talking to Latane Conant, CMO at 6sense, about all things ABM.

Latane is working to demystify the truths and …

Nailing Your Board Presentation with Carilu Dietrich

January 8th, 2020

28:01

In this first episode of SaaS Half Full, the only show serving B2B SaaS marketers, host (and bartender) Lindsey Groepper is joined by Carilu …

SaaS Half Full: Care to Join Us for a Drink?

October 11th, 2019

1:39

Creating a successful strategy for SaaS is a lot like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to …

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