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SaaS Content @ Scale

8 EpisodesProduced by Deb MukherjeeWebsite

SaaS Content @ Scale is a weekly podcast for content marketers who are looking to scale their acquisition & retention campaigns with the help of content marketing. You get to listen to top SaaS marketers across the globe who are in the trenches, figuring out the best ways to execute content marketin… read more

52:25

EP 5: How Supermetrics Grew Its Blog-influenced Trials by 34% through Product-led Content

In this episode, I talk to Pinja Virtanen, content marketing manager at Supermetrics, a SaaS tool that helps you transfer data from different sources into the platform of your choice. 


Here's the TLDR of what we talked about in the episode:


>> How to categorize your existing content (keep, optimize/refresh or unpublish)

>> Focusing on BOFU content to drive trial sign-ups (integration pages like "move Facebook Ads data to Google Data Studio)

>> Strategy to run webinars at scale for driving enterprise leads (secret? pre-recorded webinars with customers)


Resources mentioned in the episode:


Pinja on Twitter

Pinja on LinkedIn

Deb on Twitter

Deb on LinkedIn

Supermetrics

Trello

Behind the Cloud by Marc Benioff

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