In this episode, I talk to Pinja Virtanen, content marketing manager at Supermetrics, a SaaS tool that helps you transfer data from different sources into the platform of your choice.
Here's the TLDR of what we talked about in the episode:
>> How to categorize your existing content (keep, optimize/refresh or unpublish)
>> Focusing on BOFU content to drive trial sign-ups (integration pages like "move Facebook Ads data to Google Data Studio)
>> Strategy to run webinars at scale for driving enterprise leads (secret? pre-recorded webinars with customers)
Resources mentioned in the episode:
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