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SaaS Content @ Scale

8 EpisodesProduced by Deb MukherjeeWebsite

SaaS Content @ Scale is a weekly podcast for content marketers who are looking to scale their acquisition & retention campaigns with the help of content marketing. You get to listen to top SaaS marketers across the globe who are in the trenches, figuring out the best ways to execute content marketin… read more


EP 2: How Soapbox Grew their Weekly MQLs by 318% in Just 3 Months

In this episode of SaaS Content @ Scale, I talk to Hiba Amin, Content Marketing Manager at Soapbox, a SaaS product built to help managers lead their teams, better.

Here's the TLDR of the episode:

- How they ran an AppSumo campaign that generated a lot of MQLs & brand awareness

- How to identify primary keywords and write awesome SEO-focused content around them

- Creating a checklist (of channels) for content promotion is super helpful

- How HARO helped them get featured on HBR

- A brief on Product Hunt launches & the concept of "Products as Marketing"

Resources mentioned in the episode:

Soapbox - Content Distribution

Lean In by Sheryl Sandberg

Product Hunt

The HBR article (from HARO)

Carta's COVID19 Layoff - CEO's Letter

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