SaaS Content @ Scale
SaaS Content @ Scale is a weekly podcast for content marketers who are looking to scale their acquisition & retention campaigns with the help of content marketing. You get to listen to top SaaS marketers across the globe who are in the trenches, figuring out the best ways to execute content marketin… read more
EP 8: How Predictable Revenue Launched a Virtual Conference that Got 3600 Registrations
In this episode, I talk to Julia Heesen, head of marketing at Predictable Revenue, a company that helps SaaS organizations grow with outbound sales development.
Here's the TLDR of the episode:
>> The nitty-gritty of hosting a virtual conference
>> Things you should do to make the conference engaging
>> Why create a community (or leverage the one you have) to make the conference a success
>> How to repurpose the conference talks using the Gary Vee model for repurposing content
Resources mentioned in the episode:
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