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SaaS Content @ Scale

8 EpisodesProduced by Deb MukherjeeWebsite

SaaS Content @ Scale is a weekly podcast for content marketers who are looking to scale their acquisition & retention campaigns with the help of content marketing. You get to listen to top SaaS marketers across the globe who are in the trenches, figuring out the best ways to execute content marketin… read more

55:17

EP 3: How Wiza Grew their Organic Search Traffic by 135% in Just 6 Months

In this episode, I talk to Brooklin Nash, Head of Content at Wiza, a data enrichment tool for sales and marketing teams. 


Here's the TLDR of the episode:

- How they grew their DR from 10 to 49 in just 6 months

- How they improved existing articles by implementing SEO best practices

- The "content bucket" strategy to post across the funnel stages

- Why content marketers need to be better at sales

- How to get backlinks from top sites like Saleshacker, G2 & Drift

- Why they don't preach gated content


Resources mentioned in the episode:

Brooklin's LinkedIn profile

Deb's LinkedIn profile

Wiza

Website DR checker

The Lost Continent: Travels in Small-Town America by Bill Bryson

Monday

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