Cover art for podcast SaaS Content @ Scale

SaaS Content @ Scale

8 EpisodesProduced by Deb MukherjeeWebsite

SaaS Content @ Scale is a weekly podcast for content marketers who are looking to scale their acquisition & retention campaigns with the help of content marketing. You get to listen to top SaaS marketers across the globe who are in the trenches, figuring out the best ways to execute content marketin… read more

52:25

EP 1: How Directive Helped Sumo Logic Grow their Keyword Rankings by 61% Y-o-Y

In this episode of SaaS Content @ Scale, I talk to Brendan Hufford, Head of SEO at Directive Consulting, a PPC & SEO agency for SaaS companies based in the US.


Here's the TLDR of the episode:


- Owning all the "What is" searches for a particular topic. In this case, it was 'devops' and allied terms.


- Creating a "Content Glossary" out of the above and how it brings in a lot of links, tons of top-of-the-funnel searches & brand discoverability. 


- Pursue keywords that are relevant; don't base it off of keyword volume.


- Bring external writers to scale up the volume. 


- Wikipedia's internal linking and how you should copy it. 


- YouTube SEO 101


- Starting & scaling a podcast


Resources mentioned in the episode:


- Directive Consulting Case Study: Sumo Logic


- SEO for the Rest of Us


- Sean Blanda - What I wish I knew five years ago about building a career in "content"


- The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday


- Amor Fati - Daily Stoic

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