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SaaS Content @ Scale

8 EpisodesProduced by Deb MukherjeeWebsite

SaaS Content @ Scale is a weekly podcast for content marketers who are looking to scale their acquisition & retention campaigns with the help of content marketing. You get to listen to top SaaS marketers across the globe who are in the trenches, figuring out the best ways to execute content marketin… read more

51:01

EP 7: The Anatomy of a High-Converting SaaS Landing Page

In this episode, I talk to Oliver Kenyon, Co-founder & CEO of Landing Page Guys, an agency that specializes in creating successful landing pages that skyrocket your sales. He has founded several companies in the online space, one of which was acquired by Neil Patel’s investment firm in a 7 figure exit and is the biggest affiliate marketing community online: AffiliateFix.com.


Here's the TLDR of what we talked about in this episode: 

>> Basic differences between a SaaS & an e-commerce landing page

>> "Features tell, benefits sell"

>> The art of crafting the perfect landing page using the AIDA principle

>> How you should write a proper CTA (button)

>> Does design affect your page's conversion rate?

>> How to A/B test your page the right way


Resources mentioned in the episode:

Landing Page Guys

Oliver on LinkedIn

Key Person of Influence by Daniel Priestley

VWO - A/B Test Landing Pages

Deb on Twitter

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