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SaaS Content @ Scale

8 EpisodesProduced by Deb MukherjeeWebsite

SaaS Content @ Scale is a weekly podcast for content marketers who are looking to scale their acquisition & retention campaigns with the help of content marketing. You get to listen to top SaaS marketers across the globe who are in the trenches, figuring out the best ways to execute content marketin… read more

42:17

EP 4: "Pizza in Email" Campaign Generated 1400% More Leads at Workiz & Website Re-design using Customer Feedback at Lusha

In this episode, I talk to Vanessa Perplies, Content Lead at Lusha, a data enrichment tool for B2B companies. 


Here's the TLDR of the episode:

- The power of 'pizza' images (and more) in an email outreach campaign that drove 72 leads from an ice-cold list

- The thought process behind crafting the email copy and how Vanessa tapped into the five senses

- Why Lusha needed a website redesign

- How Vanessa leveraged customer feedback to rewrite the website from scratch (the whole process)


Resources mentioned in the episode:

Vanessa on LinkedIn

Deb on LinkedIn

Deb on Twitter

Lusha

Alice in Wonderland (you should read it)

Dave Gerhardt's Patreon

Danny Asling's Patreon

Rev.com

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