In this episode, I talk to Vanessa Perplies, Content Lead at Lusha, a data enrichment tool for B2B companies.
Here's the TLDR of the episode:
- The power of 'pizza' images (and more) in an email outreach campaign that drove 72 leads from an ice-cold list
- The thought process behind crafting the email copy and how Vanessa tapped into the five senses
- Why Lusha needed a website redesign
- How Vanessa leveraged customer feedback to rewrite the website from scratch (the whole process)
Resources mentioned in the episode:
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