Cover art for podcast Rocketship.fm

Rocketship.fm

404 EpisodesProduced by Rocketship / The PodglomerateWebsite

Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and busi… read more

27:44

Interview: Blade Kotelly of Sonos on Design Thinking and Product Poetry

Blade Kotelly is a senior lecturer at MIT and the leader of the advanced concepts lab at Sonos. We talk with Blade about how he defines the problem he solves at Sonos, and how to articulate that at an emotion level using design thinking. 

At Sonos he is driving the process to determine what experiences Sonos can and should build next. Researching trends in the technology landscape, customer behavior, music creators, and Sonos partners, and creating and testing advanced concepts.

At MIT he teaches students principals of design-thinking, how to articulate designs, critique designs, create emotionally and intellectually compelling presentations, create a point-brand, conduct usability testing and learn to apply design-thinking to all aspects of their lives.

Blade also tells us about the audio software he designed that was used by United on 9/11. A fascinating, and heartbreaking look at how design thinking and product management has real life effects and consequences.

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