Cover art for podcast Rocketship.fm

Rocketship.fm

396 EpisodesProduced by Rocketship / The PodglomerateWebsite

Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and busi… read more

22:25

Mastering Jobs To Be Done Interviews: The Interview

Part two of our mini-series on Jobs To Be Done today. We welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Industry serve for it’s attendees.

Today, we get to hear one of those interviews as Bob shows us some of the essential techniques of Jobs To Be Done interviews. 

Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the master himself.

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