Flow was launched in 2012 as a side-project from Andrew Wilkinson's creative agency Metalab, who work with companies such as Uber, Slack and Coinbase, in order to improve their own internal productivity.
They faced a huge challenger in Asana who launched just after them after raising $28 million dollars. Asana may have out spent them on marketing, but Flow stayed one stop ahead in terms of product and design for the first five years or so.
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