Basecamp released its new email service, HEY, on June 15. It was supposed to be a calm, controlled product launch, but what followed was a period that CEO Jason Fried described as "chaotic, enthralling, (and) horrible." Basecamp got into a public fight with Apple over the HEY iOS app and the customer support team made emergency hires to help with an unprecedented caseload—all during a turbulent time for the world at large. This is the story of those two weeks, in the voices of the people who fixed bugs, answered customer emails, fended off security threats, and pulled off one of the most audacious undertakings in company history.Show NotesHEY
- 00:30David Heinemeier Hansson
on Twitter - 00:50Jason Fried
on Twitter - 1:22Kristin
on Twitter - 3:21Javan
on Twitter - 3:53Jason's HEY demo
on YouTube - 4:21HEY's desktop apps
on Twitter - 7:09Zach
on Twitter - 8:37
David's "burn this house down" tweet
Protocol's coverage of Apple's rejection
- 14:21Macintosh SE
on Twitter - 18:26Signal v. Noise post
written for Juneteenth - 19:34Lexi
on Twitter - 20:54Jason Fried's open letter to Apple
about IAP - 22:09TechCrunch interview
with Phil Schiller - 23:32
David's olive branch tweet
- 24:51HEY for Work
on Twitter - 31:32Jorge
on Twitter - 31:58Michael
on Twitter - 32:33Jonas
on Twitter - 33:00"Hire When It Hurts"
and "Welcome Aboard"
are our episodes about Basecamp's hiring and onboarding processes - 36:08
Jason Fried's letter, "Apple, HEY, and the Path Forward"
- 40:11WWDC 2020
- 40:26A League of their Own clip
(you zip it, Doris!) - 41:24Jeff
on Twitter - 41:43Troy
on Twitter - 42:27Chase
on Twitter - 45:48"The HEY Way"
explains the case against Inbox Zero - 46:25"Office Space,"
our episode on leaving the Chicago office
- 50:12This Week in Startups episode
featuring DHH - 51:20Basecamp's jobs page
- 52:43Apple vs. HEY