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Retention Masterclass

25 EpisodesProduced by John Koetsier, Peggy Anne SalzWebsite

Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention.We interview them and share their secrets with you.


The new mobile economy runs on subscriptions. How do you optimize them?

Subscriptions are the new revenue. 

The new economy runs on subscriptions. News, games, videos … transportation … homes … meals … almost everything is or can be a subscription. Which means: if you want to win in the new economy, you’d better get good at driving subscription revenue.

In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier interview Vitaly Davydov, CEO and co-founder of Adapty.

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