Julien and his wife Lisa started the wildly successful Riverside Market & Cafe without a business plan and bucked conventional wisdom from day one. It's one of the most memorable restaurants I've ever visited, from the honor system for bottled beers, to the couches and wing back chairs located in the middle of the restaurant, to their absolute trust in organic, word-of-mouth growth and relying on team members from all walks of life. On any given day, you'll run into anybody from a billionaire to a misguided skateboarder to a life guard to an out of work poet, all hanging out and enjoying the relaxed, inviting atmosphere and the delicious food. Don't miss this episode - you'll most likely never hear any other owner share the same philosophies as Julien.
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