Chris has been around the restaurant business in southern California his whole life (his father is a Burger King franchisee). He learned a lot about the business from his dad, but he loved surfing and considered turning pro. However, after college and then business school, he found himself interviewing in suit-and-tie, about to go down the path to corporate America. Fortunately, he realized that wasn't what he was meant to do, and The Rockefeller was born. Chris and his team have done a tremendous job building a group with several successful brands, and he talks about everything from learning to delegate, making his team members believers, choosing locations, leasing vs. owning, and much more. A wide-ranging conversation with a guy who has his finger on the pulse of what it takes to make it in the tough restaurant business. Enjoy...
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