Research in Action is a weekly podcast about topics and issues related to research in higher education from experts across a range of disciplines.
On this episode, Katie is joined by two guests:
Dr. Liz Gross is a data-driven researcher and scholar who specializes in creating entrepreneurial social media strategies in higher education. Her professional super power is to embolden colleges and universities and help them launch modern market research strategies using social listening. Teaching is Liz’s passion and she brings that to colleges and universities as the founder and CEO of Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives.
Segment 1: Social Listening [00:00-11:24]
In this first segment, Liz and Amber define social listening.
In this segment, the following resources are mentioned:
Segment 2: Research Skills for Social Listening [11:25-22:38]
In segment two, Amber and Liz discuss the research skills that are needed for social listening.
In this segment, the following resources are mentioned:
Segment 3: Examples of Social Listening Research [22:39-35:29]
In segment three, Liz and Amber share some examples of their work in social listening.
In this segment, the following resources are mentioned:
To share feedback about this podcast episode, ask questions that could be featured in a future episode, or to share research-related resources, contact the “Research in Action” podcast:
Twitter: @RIA_podcast or #RIA_podcast Email: riapodcast@oregonstate.edu Voicemail: 541-737-1111
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The views expressed by guests on the Research in Action podcast do not necessarily represent the views of Oregon State University Ecampus or Oregon State University.
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