Mitch Schneider is a fourth generation “mechanic/technician” recognized as a champion of service dealer and technician causes. Mitch is also a consultant, entrepreneur and journalist.
Schneider is a frequent speaker at major conventions and meetings of automotive industry trade organizations, where he addresses the challenges and problems affecting the automotive service industry and has keynoted or presented for some of the nation’s most successful automotive organizations.
Schneider, an award-winning journalist, is a regular contributor and Senior Contributing Editor for 10 Missions Publishing appearing in Ratchet + Wrench magazine. Online, his columns can be found on RatchetandWrench.com. Mitch covers the experiences shared by service technicians, garage owners and consumers in today’s rapidly changing automotive service environment and provides commentary on the evolving relationship between service dealers, jobbers, warehouse distributors and manufacturers.
Mitch is also the author of Misfire: What to Do When Everything Isn’t Running on All Cylinders, an allegorical small business novel about to be published, as well as an eight-volume Automotive Service Management Series published by Cengage Learning.
For more than 37 years, Schneider operated Schneider’s Automotive — a successful 6-bay, family-owned and operated service facility in Simi Valley, Calif. Schneider’s Automotive has won recognition throughout the area, including being twice ranked among Los Angeles magazine’s annual list of 100 best repair facilities (even though Schneider’s Automotive is not in Los Angeles). Schneider’s Automotive was recently sold.
Mr. Schneider served as the first Director of the Car Care Professionals (CCPN), a segment of the AAIA, the Automotive Aftermarket Industry Association and is the president and founder of Mitch Schneider’s Future-Tech, a service company specializing in management education and training for automotive service dealers, jobbers, warehouse distribution companies and manufacturers and has shared his knowledge and insight with the automotive aftermarket since 1984.
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