Dr. Hila Lifshitz-Assaf is an Associate Professor at NYU Stern. She is also a faculty associate at Harvard’s Lab for innovation Science.
Her work received the prestigious INSPIRE grant from the National Science Foundation, has been recognized to have a strong impact on industry, and has been taught at a variety of institutions around the world including MIT, Harvard, Stanford, Wharton, London Business School, Columbia, and Carnegie Mellon.
Hila spent 3 years at NASA, studying their adoption of open innovation processes, which led to many insights and an award-winning dissertation and paper.
She continues to investigate new innovation processes such as crowdsourcing, open source, open online innovation communities, Wikipedia, hackathons, makeathons, etc.
In this conversation we discuss:
[2:47] Covid situation, teaching remotely.
[4:41] Leading COVID-19 hackathons, open innovation
[10:37] Crisis as impetus for change
[14:21] Developing curiosity in early childhood. Questioning boundaries.
[19:01] Pre-Academic career: Law, Consulting, listening to people and seeing their psychology as business drivers
[25:27] Getting interested in innovation, innovation as the "Big Question" of business.
[28:25] Working with NASA, NASA's culture
[40:22] Open Innovation study at NASA
[48:01] How people's identity can hold innovation back
[53:28] Growth mindset & Belief
[55:34] The pace of change
[57:30] The causes of dysfunction
[1:01:09] Embracing a little chaos
[1:12:14] Bias Towards Action
[1:14:10] Remote work & creativity
[1:22:05] Managing for creativity
[1:30:24] A short sermon for Creative managers
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