There was a peak in dancehall popularity in the early 2000s followed by a decline in quality reggae. At that time vinyl formats transitioned to CD. Then CDs went out and digital downloads came in. DJs started using laptops to play music and consumers turned to personal electronics. This transitional period led to what we call the reggae revival.
The current global dancehall and reggae revival movements are creating genre-bending trends. Artists like Protoje, Chronixx, Kabaka Pyramid, Jesse Royal, Damian Marley, and Koffee are synonymous with such trends.Based on our analysis there either is a new emerging genre, or the concept of genres is simply dead. Distinctions between genres have become blurred and young audiences around the world are embracing that change.
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