Cover art for podcast Rebooting Business

Rebooting Business

32 EpisodesProduced by David SomerfleckWebsite

Rebooting Business is the podcast about rebuilding and reinventing businesses, small to large, in a post COVID-19 world in which remote working, physical distancing, marketing automation, digital marketing, consolidating overhead, eliminating redundancy, and applying lean management principles to bu… read more

34:01

Measuring the Right Metrics with AJ Davis

In this episode of Rebooting Business, I talk with AJ Davis. 


AJ  Davis is an industry expert in user experience strategy with a proven  track record for delivering value to businesses.    AJ is a Wellesley College alumnae and has a Master's degree in Human  Factors in Information Design from Bentley University.    

Some of the topics we discuss in this interview include:    Her background and experience Small business approaches  What small business owners can do to level the playing field How digital marketers can bridge the gap with small business owners who  need our help the most but also conversely less likely to use online  marketing At what point do conversions and metrics become relevant to typical  business owners?   We also touch on a few more topics in this interview.    

To learn more about digital marketing for business growth, visit  www.dms.blue today.

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