Cover art for podcast REBELREBEL the Podcast

REBELREBEL the Podcast

46 EpisodesProduced by Michael Dean DargieWebsite

The RebelRebel Podcast is a weekly dive into the hearts and minds of creative rebels and entrepreneurs.We talk about life, the universe, and what makes us get up every morning with a bounce in our step ... or sometimes how we claw our way across the kitchen floor to get that first cup of coffee. Som… read more

1:06:58

E0012 - Evoking Emotion in Marketing

Kat Lesperance is not just passionate about marketing, she absolutely lives for it. Kat, a mother of three, started her powerhouse marketing company Sensible Marketer Inc. a little over a year ago after spending 13+ years in corporate marketing.

In this episode we talk about finding her passion for business in High School, becoming an accidental entrepreneur, her love for data mining, shaping and embracing the customer journey, split A/B testing, how to increase response rates in your advertising by evoking emotion in your customer, and just because we can, we talk about reality tv and her favourite shows, and finish up with her advice on how to start your own rebellious journey.

Kat Lesperance www.linkedin.com/in/klesperance/

Sensible Marketer Inc. www.sensiblemarketer.ca/

Links talked about in this episode HubSpot.com

Listen to REBELREBEL the Podcast

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
http://rebelrebel.libsyn.com/rss