Cover art for podcast Real Fast Results for Marketing, Business and Entrepreneurs

Real Fast Results for Marketing, Business and Entrepreneurs

145 EpisodesProduced by Daniel HallWebsite

The Real Fast Results is a business podcast for people who want to see real results in their business fast. The show provides actionable, implementable steps in each episode. The focus is definitely on marketing strategies and list building with an emphasis on little-known but effective tactics. … read more

31:16

People Do Judge A Book By Its Cover - How To Create A Cover That Sells with Nick Zelinger

Welcome to this episode of the Real Fast Results podcast!  Nick Zelinger is today’s special guest.  He is a publishing and graphic design extraordinaire who has put together many covers for bestselling books and covers that have won awards.  He’s won awards for his designs as well.  It’s important, as an author, to know what to watch out for when it comes to having a cover designed, and that’s what Nick is here to help you understand.  Welcome to the show Nick…

Promise: How to Create a Book Cover that Sells Thanks for having me.  First of all, if you are thinking of publishing a book, or if you have already published a book and you aren’t getting good sales or have gotten some bad reviews, you may want to consider hiring a professional book designer.  The tendency today in independent publishing, self-publishing, is to do it yourself, and that’s, for lack of a better term, a crap-shoot.  You are going to be in the wild wild west of not knowing what you want to do, not meeting the printer’s specifications, and just not having a very professional design. Download the Complete PDF Show Notes Free for this Episode I think that if you’re serious about publishing your book… This is a business.  Independent publishing, or self-publishing, is a business.  You’ve got to treat it that way.  To do that, you’ve got to hire professionals.  I would say, first and foremost, for authors who design their own books, or want to, take a hard look at your skills, and be honest, and step back a little bit because you really do need to be very objective about your goals.  It’s a profession, and you get what you pay for in this industry, so you really do need to hire a professional. Do people really judge a book by its cover? Absolutely, and in fact, it’s the gateway to your book. [bctt tweet="Research shows that we have less than 10 seconds before a potential buyer makes a decision on a book cover" via="no"]It’s a subjective thing, but it’s something that makes them want to go to a bookshelf, pick it up, and look at the back, or click on the thumbnail at Amazon to see what the “Look Inside” feature is.  So you’ve got a very, very short timespan to really capture someone’s attention, no matter what the genre. Download the Complete PDF Show Notes Free for this Episode Learn
  • You only have a few minutes to get someone's attention
  • Curb appeal
  • Hiring a book designer
  • Joining author author/publishing organizations
  • Consulting with a designer
  • What it a professional looking cover entails
  • Having a branded look
Download the Complete PDF Show Notes Free for this Episode Connecting with Nick If anyone needs to contact me, you can do so at NZGraphics.com.  I’m always happy to consult with anyone about their books.  I live and breathe “book design,” so I’m happy to talk to anyone about book design.  My website contains a virtual portfolio of my work.  My authors and clients have gotten over 100 international and national book awards over the last 20 years, so I’m kind of backed into this business as a graphic designer.  I’ve learned my way through a lot of errors and mistakes, but it’s an exciting industry to be in.  I wish a lot of authors the best of luck with their endeavors in this. Resources

How to Sell Your Books in Stores…Even if You’re Self-Published with Amy Collins

Rocky Mountain Fiction Writers  Author U organization Fiverr CreateSpace Ingram Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Real Fast Results for Marketing, Business and Entrepreneurs

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://realfastresults.libsyn.com/radiopublic

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens