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Real Fast Results for Marketing, Business and Entrepreneurs

145 EpisodesProduced by Daniel HallWebsite

The Real Fast Results is a business podcast for people who want to see real results in their business fast. The show provides actionable, implementable steps in each episode. The focus is definitely on marketing strategies and list building with an emphasis on little-known but effective tactics. … read more

39:30

How to Use Analogies and Metaphor to Sell More with John Pollack

Welcome to this episode of the Real Fast Results podcast!  Today’s episode features a very, very special guest.  His name is John Pollack, and he is a world-class writer and an expert on the use of language.  So, if you are an author or publisher, you are going to gain a lot by reviewing this material.  John helps people just like you to tap the full potential of language to reveal truths, articulate ideas, and persuade others to take action.

Download the Complete PDF Show Notes Free for this Episode John’s expertise comes from working in the corporate arena and for nonprofits.  Additionally, he is a journalist as well as a former Presidential Speechwriter for Bill Clinton, and he has spent more than a decade as a consultant for Fortune 500 companies, nonprofits, and public sector leaders.  His proficiency doesn’t end there either.  John has worked as a speechwriter on Capitol Hill, as a foreign correspondent in Spain, and is known for his work as a project manager at The Henry Ford, which is a museum of American innovation. [bctt tweet="Becoming flexible in the association of ideas is the key to becoming stronger when using analogy." via="no"] Above all else, John is probably most recognized for the empathy and creativity that comes across in his writing.  He has a tendency to venture off the beaten path, and this has led him to become more persuasive as a result of the insight and understanding he has gained.  Moreover, his world view has grown immensely from working and living in places like Africa, Antarctica, and Europe.  He has also hitchhiked across Australia, explored Caucasus, and skippered a boat, which he built out of 165,321 corks, down the Douro River in Portugal.  Some of his written works include The Pun Also Rises, Cork Boat, The World on a String, and Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas.  Without further ado, John welcome to the show… Learn
  • How to Use Analogies to Communicate Better and Persuade More People
  • How to Broaden Your Awareness of Analogies
  • Effectively Using Analogies in Your Writing
  • 5 criteria of what goes into an analogy
  • How to Craft a Good Analogy
  • Play with language and ideas
Download the Complete PDF Show Notes Free for this Episode Connecting with John The best way to reach me is through my website, JohnDPollack.com.  Also, if you are interested in learning more about the subject of learning to use analogy, pick up my book, The World on a String and Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas.  You can find it on Amazon and through other great retailers. Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

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