Cover art for podcast Real Fast Results for Marketing, Business and Entrepreneurs

Real Fast Results for Marketing, Business and Entrepreneurs

145 EpisodesProduced by Daniel HallWebsite

The Real Fast Results is a business podcast for people who want to see real results in their business fast. The show provides actionable, implementable steps in each episode. The focus is definitely on marketing strategies and list building with an emphasis on little-known but effective tactics. … read more

27:44

How to Make Your Content Marketing Contagious with Dr. Jonah Berger

Welcome to this episode of the Real Fast Results podcast!  This is an extra special episode because today’s special guest is world famous researcher, New York Times bestselling author, and university professor Dr. Jonah Berger.  You’re about to learn how to put campaigns together, which have the propensity to be contagious and even go viral.

Download the Complete PDF Show Notes Free for this Episode Dr. Berger is a marketing professor at the University of Pennsylvania, and author of the bestselling book, Contagious: Why Things Catch On.  Berger has spent over 15 years studying how social influence works, and how it drives products and ideas.  In addition to writing his book, he has published dozens of articles in top-tier academic journals and has consulted a variety of Fortune 500 companies.  He has also been published in popular outlets like the New York Times and Harvard Business Review. “Contagious” We’ve all seen products and ideas catch on, services and the like, whether it’s a product in the grocery store (Greek yogurt became popular a few years ago), whether it’s an app like Uber or Snapchat, or whether it is a service, like B2B marketing, for example.  We’ve all seen examples of things which came out of nowhere and became extremely popular, and the question is “Why?”  What was it about these things that made them popular? It turns out that it’s not just about advertising or having a big advertising budget, or even, necessarily, having the best product or service out there.  It’s really about the power of word-of-mouth.  [bctt tweet="It turns out that word-of-mouth is ten times as effective as traditional advertising." username="danielhall"]   Learn
  • How contagious marketing works
  • Getting people to talk about your product
  • STEPPS - Social Currency, Triggers, Emotion, Public, Practical Value, Stories
  • How to apply "STEPPS" to what you are promoting
  • When it comes to writing a book or creating content in some way, shape, or form, is how can you make your audience feel like an insider?
  • Think for a moment about the cover of your book 
  • Active colors
  • Finding the right triggers for a product
  • Practical value
  • Meeting the needs of your audience
Download the Complete PDF Show Notes Free for this Episode  Connecting with Dr. Berger My book is available anywhere books are sold.  Amazon, Barnes & Noble, or wherever you like.  You can find more information about me at JonahBerger.com.  There are a bunch of free resources on our website, like a workbook to help you follow the STEPPS, and those sorts of things.  You can also find me on J1Berger on Twitter. Resources Contagious: Why Things Catch On JonahBerger.com Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Real Fast Results for Marketing, Business and Entrepreneurs

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://realfastresults.libsyn.com/radiopublic

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens