Cover art for podcast Real Business Owners

Real Business Owners

105 EpisodesProduced by Trevor Cowley & Kale GoodmanWebsite

Two serial entrepreneurs, Trevor Cowley and Kale Goodman, are on a mission to help businesses of all levels develop and grow by sharing their past experience building several successful business ventures. It's their goal to convey effective techniques and strategies that any business owner can imple… read more

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Tranquilizing Your Demons - with Bobby Rones | Episode 106

June 8th, 2021


Today we’re thrilled to feature our first repeat guest! After 90 weeks of bittersweet struggle, Bobby Rones is back to discuss his weight loss progress, lessons learned, and confronting self-identity.

Bob is an employee …

Building Business Relationships - with Chris Ratto and Andrew Weber | Episode 105

June 1st, 2021


It's another two guest episode! Chris Ratto and Andrew Weber are the co-founders of Xenia Partners, a financial technology company that partners …

Taking Big Risks - with Mike Claudio | Episode 104

May 25th, 2021


Mike Claudio is a sales and leadership coach and keynote speaker. Mike also hosts the Big Stud podcast and founded a non-profit organization that donates new shoes to children in need.

In this episode, we speak with …

New Levels New Devils - with Natassia Knutson | Episode 103

May 18th, 2021


Natassia Knutson is the CEO and owner of Project Support Services. Her company specializes in program solving and tackles construction projects …

Why We Need More Self Awareness | Episode 102

May 11th, 2021


People who are confident, have stronger relationships, are more creative, and are better leaders have one thing in common- self awareness. The power of creating self awareness is not to be underestimated.

This episode …

Episode 100: Putting Your Best Foot Forward - Plus 100th Episode CASH Giveaway!

April 27th, 2021


To enter the giveaway visit

Whether it's your everyday habits, networking, or being approachable; it's crucial to put your best foot forward.  The more you work on being your best self, the …

Episode 99: How To Hit That Next Level

April 20th, 2021


Just because you are making money, doesn't mean your business isn't having issues.

This episode covers how to deal with growing your business by examining your company from the ground level up. We discuss the importance …

Episode 98: Alternative Funding - with Curtis Nalley

April 13th, 2021


Curtis Nalley is the owner and CEO of Lending America LLC. His company helps individuals and businesses obtain unsecured lines of credit and unsecured term loans. In other words, this is the guy to talk to about finding …

Episode 97: Working With a Videographer - with Austin Snyder

April 6th, 2021


Austin Snyder has been with us since the very beginning of Real Business Owners! We've been benefiting from his video and social media experience for nearly three years and it's about time our audience had a chance to …

Episode 96: Hiring and Firing

March 30th, 2021


We’ve said it before, your employees are your business! Of course this means you should take the hiring process very seriously, because choosing the …

Episode 95: Business and Relationships - with Chris and Liane Saunders

March 23rd, 2021


This episode has been in the works for over a year! Chris and Liane are a perfect example of working with your partner in business! They are both members of the Arete Syndicate (they both have Arete tattoos) and we are …

Episode 94: Future Thinking - with Bruno Nicoletti

March 16th, 2021


Bruno Nicoletti is a co-founder of Hummingbird Growth & Automation. His company helps entrepreneurs find and engage with high value leads using …

Episode 93: Investment Funds Explained - with Bridger Pennington

March 9th, 2021


Bridger Pennington is the Founder of Black Bridge Capital and the host of the Investment Fund Secrets podcast. In this episode, we talk with him about the basics of investment funds, how he got into the industry, and …

Episode 92: The Power of Persistence - with Richard Tilley

March 2nd, 2021


Richard Tilley is one of the most badass entrepreneurs we've had the pleasure of meeting through the Real Business Owners platform! He's a great example of someone who has taken the advice, put it into action, and seen …

Episode 91: Your Employees Are Your Business

February 23rd, 2021


From time to time it’s important to check in with your people. Otherwise, it’s too easy to assume everything is going great, and all your employees are perfectly content. It's your job as the business owner to ENSURE …

Episode 90: Empowering Blue-Collar Entrepreneurs - with Lee Haight

February 16th, 2021


Lee Haight is the owner of $50 million roofing company. We first met in the Arete Syndicate and immediately recognized him as a kindred spirit with a similar approach to business.

In this episode, we talk with Lee about …

Episode 89: Pros and Cons of Outsourcing

February 9th, 2021


When it comes to scaling your business, you might think about outsourcing.  When it looks like outsourcing your sales team, marketing, or something …

Episode 88: The Right Kind of Business Coaching - with Tanner Chidester

February 2nd, 2021


Tanner Chidester is a successful fitness entrepreneur turned business coach who helps people create and scale online courses, services and programs. …

Episode 87: Personal Brands

January 26th, 2021


There’s a pretty clear shift happening in today’s consumers. With each passing year, more and more folks are choosing to do business with PEOPLE they …

Episode 86: Why Your Underprivilege Can Be a Privilege

January 19th, 2021


So many people conform to their environment! They use how they grew up and where they are now as an excuse for their lack of success, but it should …

Episode 85: Proximity is Power - with Mitch Mathews

January 13th, 2021


Mitch Mathews is a former NFL player turned entrepreneur that exemplifies nearly everything we preach on this podcast!

In this episode, we cover how to develop resilience, tips for improving as a salesperson, and …

Episode 84: How To Set and Achieve Powerful Goals

January 6th, 2021


Everyone goes into each year with great hopes and intentions, but that enthusiasm tends to die out come February. Those who actually improve understand the adjustments required when you commit to something new.

In this …

Episode 83: From Homeless to Top Salesman - with Kason Jennings

December 30th, 2020


This week, Kason Jennings joins us to help wrap up the year with a message of hope, no excuses, and appreciating the struggle. Drug addictions, bad credit, and homelessness are a thing of the past, because now Kason is …

Episode 82: Defining What Success Means To YOU - with Ryan Williams

December 23rd, 2020


Ryan Williams is a former Navy SEAL and the founder of Industry Threadworks. In this episode, we talk with him about honing company culture, managing …

Episode 81: Serving Your Customers With Integrity - with Adam Niec

December 16th, 2020


Adam Nice is doing business with his customers in mind! Not happy with how payment processing companies are always gouging customers and raising rates, Adam started his own company, Rate Tracker, to help businesses …

Episode 80: Risky Business

December 9th, 2020


This episode is about the importance of taking on risks and uncertainty. If you refuse to risk what you currently have, you're denying your true potential!

As children, we're taught to play it safe and AVOID risks, but …

Episode 79: The Amount of Time Needed to Grow Your Business

December 2nd, 2020


In this episode, we talk about why it can take a long time for a business to gain success, how much time and effort you need to dedicate to your business, and the stress of starting and operating your business.

Video of …

Episode 78: Dealing With Uncertainty

November 25th, 2020


This year has truly been one for the books when it comes to uncertainty. Between a global pandemic and one of the most brutal elections in recent …

Episode 77: How Listening Can Turn a "No" into a "Yes" - with Corey Berrier

November 18th, 2020


Corey Berrier is a sales/business coach and the host of the Successful Life Podcast.

In this episode, we talk with Corey about why not listening is …

Episode 76: Partner Mastermind (Part 2) - with Jeremy Woodard and JD Leavitt

November 11th, 2020


This episode covers the rest of our partner mastermind. In it, we finish our list of topics for entrepreneurs, discuss apps that we use to increase productivity, and break down our marketing strategy for this year.

Want …

Episode 75: Partner Mastermind (Part 1) - with Jeremy Woodard and JD Leavitt

November 4th, 2020


Today we're joined by our partners, Jeremy and JD, for our second annual mastermind. In this episode, we discuss things we hope to accomplish in 2021 and brainstorm a list of educational topics to share with our …

Episode 74: Success Triggers - with John Marrone

October 28th, 2020


John Marrone is a growth expert who helps high performers break through to the next level. It's his mission to help others become the ultimate …

Episode 73: How to Attract Opportunities

October 21st, 2020


In this episode, we talk about the key characteristics of a person who attracts opportunity and how you can develop these traits in yourself.

Video of this podcast is available at

Connect …

Episode 72: The Responsibilities of a Business Owner - with Jeff Fenster

October 14th, 2020


Jeff Fenster is a serial entrepreneur and the founder of everbowl, a rapidly expanding restaurant chain with over 25 locations. Jeff’s approach to scaling a company is unique, and the way he’s streamlined the process of …

Episode 71: Embrace Your Role as the Underdog - with Zachary Babcock

October 7th, 2020


Zachary Babcock is an ex-con turned entrepreneur and the owner of Underdog Empowerment. He’s made it his mission to help entrepreneurs launch, grow and monetize top-shelf podcasts.

In this episode, we talk with Zach …

Episode 70: This Tax Credit Could Save You Thousands! - with Tony Kassaei

September 30th, 2020


Tony Kassaei is an experienced financial advisor and the owner of his own practice. For this episode, he’s here to talk about an underutilized …

Episode 69: Relationship Advice for Entrepreneurs

September 23rd, 2020


Boyfriend, girlfriend, husband, wife, life-partner... whatever it is, a relationship done right can propel you to achieve more in this life than you …

Episode 68: The Power of Your Reputation

September 16th, 2020


Developing a solid reputation for your business is a difficult process that requires time and vulnerability. Many of your efforts won't lead to …

Episode 67: Elevate Your Life by Raising Your Standards

September 9th, 2020


Successful people don't become successful by accident, they get there by setting a specific standard for themselves and refusing to accept anything …

Episode 66: It’s Time to Refocus

September 2nd, 2020


This year has provided EVERYONE with prime excuses to ignore our health, our finances, and our personal development. With the constant distractions, it's been all too easy to lose sight of the things that really matter. 

Episode 65: Transform Your Life Through Power Moves - with Tomas Keenan

August 26th, 2020


Tomas Keenan is a great example of someone who looked at his life, decided he wasn't satisfied, and then ACTUALLY put in the WORK to force a change! In the short time we've known him, it's been incredible to watch Tomas …

Episode 64: Overcoming the Force of Average - with Ryan Stewman (Harcore Closer)

August 19th, 2020


Ryan Stewman is a damn rockstar.

The dude has, to put it lightly, a crazy unpleasant past that COULD serve as the perfect excuse to settle for an average life… but Ryan is no average guy. Since being released from …

Episode 63: Effective Decision Making Techniques

August 12th, 2020


Of course we’re huge supporters of getting coaching/mentorship from someone two or three levels above you, but at the end of the day, it has to be YOU that makes the big decisions in your life. That’s why it’s super …

Episode 62: Finding YOUR Purpose - with Tony Whatley

August 5th, 2020


Tony Whatley is a man of many, many talents. Deemed the “Side Hustle Millionaire,” this entrepreneur, business coach, best-selling author, and speaker fell into entrepreneurship when a “just for fun” personal project …

Episode 61: What You Focus on Is What You Get

July 29th, 2020


We know it’s been a challenging year for a lot of you, and it’s only become more and more difficult to stay focused as the distractions and general …

Episode 60: How to Negotiate Better Deals

July 22nd, 2020


Not only is it an essential business skill, learning to negotiate is an important LIFE skill!

The truth is, it's easy to get taken when you don't understand the song and dance that goes with some of these deals, …

Episode 59: Imposter Syndrome

July 15th, 2020


It’s funny how we assume those we admire don’t have the same problems and insecurities we do. As if these people are born in a three-piece suit, immediately an expert in their field or craft.

Because we don’t know …

Episode 58: Cutting Negative People Out of Your Life

July 8th, 2020


As you further commit to leveling up in life it will become more and more apparent which of your friends are holding you back. Cutting off those …

Episode 57: Break Away From Victim Mentality

July 1st, 2020


Everybody’s been through some shit. Some worse than others, but, regardless of your history, there comes a time when you gotta decide if you’re gonna wallow in that shit or let it fuel you. In this episode, we talk …

Episode 56: The Formula to Fix Your Mindset - with Carrie Marshall

June 24th, 2020


Relationships, money, and business don’t come with instructions! That’s why it’s important as hell to get a coach, therapist, mentor… whatever you want to call it!

Carrie Marshall is a certified life coach who works …

Episode 55: Tips for Building Multiple Businesses

June 17th, 2020


Before we get into it there’s one thing we want to make clear, you should only look into starting a second business AFTER your first venture is …

Episode 54: Building a Business vs. Building a BRAND - with Jacob Hutton

June 10th, 2020


We believe fitness and entrepreneurship really should go hand in hand, and for Jacob Hutton they’re one and the same! Jake is a former athlete turned …

Episode 53: How We Handle Our Personal Finances

June 3rd, 2020


DISCLAIMER - We are not financial advisors and can’t make any guarantees. All we’re doing is talking about how we approach money and things we’re …

Episode 52: Things We've Done to Stay Uncomfortable

May 27th, 2020


Finding success in life and business will require a seemingly never-ending string of deeply uncomfortable experiences. Sometimes it’s physical, sometimes it’s mental, and sometimes it’s a financial discomfort, but …

Episode 51: How to Power Through Burnout

May 20th, 2020


A major trap that many people (not just business owners) fall into is trying to avoid burnout. The truth is, you need to power through it if you want to eventually succeed in whatever you’re doing! Your initial passion …

Episode 50: How to Market and Sell Your Sh*t

May 13th, 2020


We’re back on our practical shit with a dose of sales and marketing 101! 

Both of us come from a background of sales, and we believe every …

Episode 49: Life-Changing Moments

May 6th, 2020


Sometimes you gotta hit rock bottom before you can bounce back and break through to the next level! The incidents that actually redirect our lives …

Episode 48: Preventative Measures - with James Park

April 29th, 2020


An ounce of prevention is worth a pound of cure! In this episode, we talk with attorney/entrepreneur James Park about things you should do when …

Episode 47: Millionaire Margins - with David Meltzer

April 22nd, 2020


In this episode, we interview ferocious Buddha and super entrepreneur David Meltzer about maximizing productivity, managing ego, and the key to finding true happiness.

Connect with David @DavidMeltzer on Instagram, by …

Episode 46: The Value of Time Spent Alone - with Mitchell Rose

April 15th, 2020


Episode 46: The Value of Time Spent Alone - with Mitchell Rose

In this episode, we talk with the “man in the van,” Mitchell Rose, about sacrificing for the sake of your future self, evaluating your prices as a tradesman …

Episode 45: How to Become a Better Leader

April 8th, 2020


Being a great leader is the chief responsibility of a business owner. Every single employee is looking to you for both leadership, AND as a model for their own work ethic. It’s a chokepoint really, poor leadership will …

Episode 44: Survival Mode

April 1st, 2020


We know many of you are going through a lot with the current state of things. Once again, we hope everyone is staying healthy and safe. It’s an uncertain period for sure, but this too shall pass whether it takes a …

Episode 42: Why Having Bad Credit Costs More Than You Think - with Colter Eagan

March 25th, 2020


Like it or not, good credit is an important tool that every entrepreneur should have at their disposal!

All three of us had terrible credit at one …

Episode 43: The Wake-Up Call

March 18th, 2020


The still-developing coronavirus situation has cast a great deal of uncertainty on… well, everything. Many businesses are being forced to close their doors, thousands of people are losing their jobs, and the stock …

Episode 41: Common Denominators of Success - with Jefferson Rogers

March 11th, 2020


Jefferson Rogers is the marketing director and co-owner of JKR Windows. In just two years, he and his partners have built the company into a …

Episode 40: How to Overcome Your Ego

March 4th, 2020


An ego can motivate you to a certain level, but it will only get you so far. It’s not sustainable. If you’re just in business to satisfy your ego, …

Episode 39: How Much Should You Spend on Marketing? - with Eddie Maalouf

February 26th, 2020


Figuring out how to properly market your business can feel like an impossible task. How much should you spend? Should you hire someone or do it …

Episode 38: For All You Young Hustlers - with Kaden Terry

February 19th, 2020


Kaden Terry is only 17 years old, but he's already started multiple businesses, and he's over a year into his own podcast, Psychology of Success! …

Episode 37: Pay to Play, Pay to Suck

February 12th, 2020


Today’s episode covers a simple concept that should be applied at every level of business. Guys, you gotta spend money to make money. There are loads …

Episode 36: Our Take on Motivational Content and Continuous Learning

February 5th, 2020


In this episode we discuss the books we’ve been reading: Psycho-Cybernetics by Maxwell Maltz and How to Win Friends and Influence People by Dale Carnegie.

Guys, we’re not book people, and we’ve only recently started to …

Episode 35: Find a Way - with Brent Skinner

January 29th, 2020


Brent Skinner is a partner at Brand Makers, a company that specializes in the manufacturing of unique promotional products. Basically, they’ll work with your business to create high-quality custom T-shirts, hats, pens, …

Episode 34: How to Stop Self-Sabotaging

January 22nd, 2020


It’s the strangest thing, our brains tend to respond poorly to change, even when that change is positive (like reaching a new income level). In this …

Episode 33: Basic Entity Structuring

January 15th, 2020


In this episode, we cover basic entity structuring and what to look for in a tax consultant. It might not be the sexiest subject, but this is the …

Episode 32: How We Approach Content Creation

January 8th, 2020


First thing, we’re humbled by all the attention our podcast and social media have received since we started last year. We didn’t expect 60,000+ …

Episode 31: Meet the Partners - with JD Leavitt and Jeremy Woodard

January 1st, 2020


We’re excited to introduce you guys to our business partners JD Leavitt and Jeremy Woodard! Obviously we (Trevor and Kale) typically handle the …

Episode 30: Buy a Bigger Jet

December 25th, 2019


Happy holidays everyone! As we roll into 2020 we’re sure a lot of you are setting new goals and looking to boost your ambition. Today’s episode was a …

Episode 29: STOP Sugarcoating

December 18th, 2019


This episode is essentially the flip side to our podcast on appreciating your employees (episode 26). Put simply, we live in a sugarcoated society, …

Episode 28: Childhood Hustles and Social Media - with Ali Awad (CEO Lawyer)

December 11th, 2019


Ali Awad, AKA the CEO Lawyer, is one of those perfect examples of what we preach regarding social media and providing VALUE before you ask for business! Across a slew of social media platforms, Ali has found incredible …

Episode 27: The Lifetime Value of a Client - with Jasen Workman

December 4th, 2019


On this episode we’re stoked to feature Jasen Workman! Jasen is an award-winning tattoo artist who specializes in creating extraordinary realism tattoos (check out this guy’s instagram, he did Kale’s most recent ink!).

Episode 26: Humans Taking Care of Humans

November 27th, 2019


On this episode we discuss company culture, why it should be a priority, and things we’ve done to improve the culture of our businesses.

Connect with …

Episode 25: Email Marketing - with Chase Dimond

November 20th, 2019


On today's podcast we're joined, via video call, by email specialist Chase Dimond. Chase is one of the owners of Boundless Labs, a marketing agency that specializes in growth and email marketing. Believe us, this guy …

Episode 24: The Secret Ingredient is Time - with Ryan Nichols

November 13th, 2019


Ryan Nichols is the owner and operator of Wholesale Universe, a wholesale supplier of name-brand products for top sellers on Amazon. We're excited to …

Episode 23: The Easiest Way to Put Money Back in Your Pocket as an Entrepreneur

November 6th, 2019



It’s not the sexiest subject, but that’s exactly why we wanted to cover it on today’s podcast! Most business owners aren’t diving into their numbers the way they ought to, and it can cost you thousands if not …

Episode 22: Making the Personal Connection - with Mckenzie Turley

October 30th, 2019


Mackenzie Turley is the creator of Invisible Bead Extensions (IBE), a unique hair extension method that’s making major waves in the world of hair. In this episode, we talk with Mckenzie about how she’s used social media …

Episode 21: Selling From the Stage - with Jane Powers

October 23rd, 2019


In today's episode we're joined by speaker, entrepreneur and sales expert Jane M. Powers via video call. We talk with Jane about public speaking, owning your greatness, and what she's learned from 11 years of selling …

Episode 20: Screw Your Safety Net

October 16th, 2019


Despite what you might assume, building a “safety cushion” of 5-10K just to have in case “something bad happens” is counterproductive for anyone looking to get into business. This is especially true if an unwillingness …

Episode 19: Kale on Getting Blindsided by Problems as a New Entrepreneur

October 9th, 2019


Today's message is simple, don't wait to start your business journey! No one is ever really prepared to make the jump, but forcing yourself to start the process will in turn force you to fill in those knowledge gaps!

In …

Episode 18: The Best Kind of Employees - with Brent Moser

October 2nd, 2019


Brent Moser is a contractor/developer/entrepreneur with decades of experience operating out of southern Utah. This episode features discussion of entrepreneurship/family balance, and the value of employees who can “fill …

Episode 17: The Best Sh*t Is the Hard Sh*t - with Jeff Lerner

September 25th, 2019


Jeff Lerner is a digital entrepreneur focused on change agency and life awesomeness. What’s more, he’s a true serial entrepreneur who we’ve personally had the pleasure of working with (and learning from) for over a …

Episode 16: Slaying Demons - with Bobby Rones

September 18th, 2019


This episode is a little different, but we think you guys will dig it. Last week we sat down with Bobby Rones, an employee of ours committed to losing weight and improving his circumstances.

In this episode, we talk …

Episode 15: Kale on Overcoming Self-Sabotaging Habits

September 11th, 2019


In this bite-sized but highly personal episode, Kale talks about his experience committing to Andy Frisella's 75Hard challenge and how it's helped him overcome challenges in his personal life.

Connect with us:


Episode 14: Operating in a “Dying” Industry and Crafting Company Culture - with Jared Wheeler

September 4th, 2019


As a business owner, you absolutely MUST stay up to date on current trends. These days, customers rarely walk into a business looking to be sold …

Episode 13: Check Your Intentions, Break out of the Rut!

August 28th, 2019


It’s altogether too easy to go about your day and simply react to issues on a case by case basis. Maintaining your current state is straightforward, it’s the easy route.

Unfortunately, this won’t get you anywhere new …

Episode 12: Lessons Learned (Our Business Failures)

August 21st, 2019


If you’re in the business game, you WILL fall flat on your face over and over and over again! This episode is here to remind you that this is only part of the process! As long as you make an effort to learn from your …

Episode 10: The 10-Day Challenge

August 7th, 2019


Today we invite you to join us on a 10-day challenge: 100% completion of six simple things designed to prime your day for success! We’ll be starting this challenge ourselves on Thursday, but don’t let it stop you if …

Episode 9: Connecting the Dots Backwards - with Glenn Lovelace

July 31st, 2019


Glenn Lovelace is a fitness personality with an incredible story of discipline, sacrifice, and, ultimately, transformation. Despite having sustained …

Episode 8: Kale's #1 Key to Success in Business

July 24th, 2019


In this short solo episode, Kale explains why CONSISTENCY is the definitive separator between those who reach a certain level in business and those …

Episode 7: Why Start a Podcast? - with Ever Gonzalez

July 17th, 2019


Ever Gonzalez is the Founder of OutlierHQ, a media and events company. In this episode, we talk with him about overcoming fear, breaking into an …

Episode 6: Networking Groups - with Daniel Blue

July 10th, 2019


Daniel Blue is the owner and founder of Quest Education, a service designed to teach business owners new concepts on how they can can take control of …

Episode 5: Whatever It Takes - with Alex Hernandez

July 3rd, 2019


In this episode we talk with Alex Hernandez, a 24-year-old mortgage lender who has turned the Utah mortgage industry upside down. Alex is an …

Episode 4: Setting the Tone for Your Day (Morning Routines)

June 26th, 2019


If you're controlling how you start your day then you're controlling the tone of the day! In this episode we discuss our morning routines and how we …

Episode 3: Managing Your Business's Instagram Account

June 19th, 2019


As a business owner, if you're not investing into social media, you're shorting your future returns! In the past year and a half we've spent roughly $80,000 on Instagram giveaways, shoutouts and paid ads. In this …

Episode 2: If You're in Demand, Raise Your Rates!

June 12th, 2019


On this episode, we discuss the pros of evaluating pricing and why you shouldn't discount your services.

Episode 1: Our Backgrounds, Stories and Goals

May 20th, 2019


This episode is about us and our backgrounds, how we met and came together to start building businesses. We discuss our goals for this podcast moving forward and how we plan on accomplishing those goals. We are …

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