We spend 30 minutes with Ashley Streicher @streicherhair right as SUN CATCHER Power C Boosting Leave-In Conditioner, the newest R+Co x Ashley Streicher, launches. Streicher, who is a salon owner, celebrity stylist, educator and member of the R+Co Collective, shares how she took SUN CATCHER from concept to creation--from designing the fragrance to the packaging and the performance--plus what it's been like to launch a product during a pandemic. In this episode, hosted by R+Co President Dan Langer and VP of Community Alison Alhamed, we also talk through virtual consultations, digital beauty sessions and a VERY sneak peek into Streicher's upcoming launch with R+Co.
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