Cover art for podcast Racing Mentor Sponsorship Podcast

Racing Mentor Sponsorship Podcast

48 EpisodesProduced by Racing MentorWebsite

The Racing Mentor Sponsorship Podcast will help you get on track with expert advice on motorsport sponsorship from the people who have succeeded. It's relevant to racing drivers all around the world, no matter what level you're currently at. It focuses on how drivers can stand out in a crowded marke… read more

episodes iconAll Episodes

047 - How to Get More Confident Asking for Money

July 12th, 2021

39:35

In this week's episode, Jess and Toby tackle the subject of how to ask for money successfully, not underselling yourself, and how to demonstrate the …

046 - How to Get Press Coverage (By Thinking Outside the Box)

June 22nd, 2021

48:32

Big press coverage can be hiding around any corner, you just need a little out-of-the-box thinking to find those opportunities. In this episode, Jess and Toby give clear examples of avenues you may not have thought of …

045 - How to Use a Press Release

June 8th, 2021

38:14

Writing a press release is only half the solution. How can you utilise the press release to maximise your coverage in the press and with existing and …

044 - How to Write a Press Release

May 25th, 2021

32:24

Getting press coverage is a great way to get more visibility, which makes conversations with potential sponsors so much easier. In this episode we go through how to write a compelling press release that will be picked …

043 - How to Find and Understand Sponsor Goals

May 11th, 2021

44:04

You can find out so much about a potential sponsor before you pitch. By understanding their goals, you can create something that not only wows them but also provides clear value. In this episode Jess and Toby talk about …

042 - Q&A: Where to start, Instagram, thinking like an influencer and more.

April 27th, 2021

32:39

In this episode, Jess and Toby answer your questions about motorsport sponsorship, social media, and more.

041 - Email Templates

April 20th, 2021

28:56

Whether you're creating your own email template to save time or are using one from Racing Mentor, here are some tips on how to keep them relevant and personal to the business you're pitching to.

040 - How to Go Above and Beyond for Sponsors at a Race Weekend

April 13th, 2021

35:31

In this weeks episode Jess and Toby discuss what you can do at a race weekend to go that extra mile for your sponsors and clearly demonstrate your added value.

039 - How to Find Sponsors to Pitch to

April 6th, 2021

36:52

Finding the right sponsors to propose your sponsorship packages too is crucial. In this week's episode, Jess and Toby discuss how you can find the perfect sponsorship for your racing efforts.

038 - The Basics of Sponsorship

March 16th, 2021

41:54

In this week's episode, Jess and Toby take it back to the fundamental basics of sponsorship, how to attract them and approach them professionally.

037 - How Outsourcing Can Help Free Up Your Time

March 9th, 2021

38:59

In this week's episode, Jess and Toby discuss when you should start outsourcing particular elements of your workload, so that you can focus on the …

036 - How to Have Fun With Your Content

February 22nd, 2021

33:28

In this week's episode, Jess and Toby discuss how to have fun while making your online content, bringing out your personality professionally and how to think outside the box.

035 - What to Do When You Lose Motivation

February 15th, 2021

35:12

Keeping your motivation up, especially at the moment, can prove difficult for anyone. In this week's episode, Jess and Toby discuss their experiences …

034 - How to Find Your Niche

February 8th, 2021

51:16

Differentiating yourself is key when building your personal brand and developing an engaged audience. The easiest way to do this it to play to your strengths, focus on what motivates you and find your individual niche. …

033 - Content Types We're Bored of Seeing From Racing Drivers

February 1st, 2021

37:45

"It's race week!" - Sadly it's not, but in this week's episode Jess and Toby discuss the various forms of content they are bored of seeing from racing drivers on social media, and what you can do while there's no racing …

032 - Maximising opportunities on LinkedIn

January 25th, 2021

42:26

In this week's episode, Jess and Toby discuss how you can maximise the potential of LinkedIn to your advantage, forging new relationships and how you …

031 - How to Make a Winning First Impression

January 18th, 2021

37:32

Making a good first impression can be vital. In this week's episode, Jess and Toby discuss how you can make yours count both online and in person, while demonstrating the values of your brand at the same time.

030 - How to Stay Positive When the Going Gets Tough

January 12th, 2021

36:07

With the global situation constantly changing around us, it can be hard to keep focus on your ambitions and to remain positive. In this week's episode, Jess and Toby discuss the various things you can do to ensure you …

029 - 2021 Reset: Set goals, make plans, win.

January 6th, 2021

33:25

2020 was a weird year. Take some time to reset and set some goals for the year ahead. In this episode, Jess and Toby talk about your plan for the year, how to find some consistency, and how to make it your most …

028 - How to Write Engaging Email Newsletters

December 17th, 2020

33:35

We've talked about how to grow an email list (episode 020) but how do you write for your audience? This podcast will take you through everything you need to know to write an engaging email newsletter.

027 - How to Overcome Impostor Syndrome as a Racing Driver

December 7th, 2020

33:17

Have you ever struggled with that feeling of not being good enough or that you're a fraud who's about to be found out? This self-doubt is called impostor syndrome. In this episode, Jess and Toby talk through their …

026 - How to Tell if a Sponsor Has Budget to Work with You

November 30th, 2020

33:38

Not sure if a potential sponsor has the money to work with you? Here are the steps you need to take and the questions you need to ask to find out.

025 - How to Make the Most of LinkedIn

November 23rd, 2020

42:48

LinkedIn is a really valuable tool for the racing driver but it's often tough to know where to start on this business-focussed platform. In this …

024 - How to Make Money to Go Racing (Beyond Sponsorship)

November 16th, 2020

33:12

As part of the Racing Mentor Side Hustle Series, we're talking about different ways you can make money to go racing. Sponsorship is our preferred method but it's not the only way.

023 - Top 10 Things to Do When You're Not Racing

November 9th, 2020

43:26

Whether you're going into lockdown, are skipping a year, or the race season has ended, you're probably wondering how to use your time most effectively. This episode contains 10 things you can do to stay productive when …

022 - How to Close a Sponsorship Deal

November 2nd, 2020

29:49

Closing a sponsorship deal doesn't have to be complicated. It's all about confidence, asking the right questions, and remembering the benefits.

021 - Should You Go After Product Sponsorship or Cash?

October 26th, 2020

31:39

Sometimes you'll be in a position where you get offered product sponsorship but is it worth it? In this episode, Jess and Toby explore the right …

020 - Growing an Email List as a Racing Driver

October 19th, 2020

46:22

Being able to directly connect with your audience and sponsors has a lot of value. In this episode, learn the power of an email newsletter, how to set one up, the benefits, and how to encourage people to sign up.

019 - How to Juggle Racing and Sponsorship

October 12th, 2020

40:45

Managing your time between racing and sponsorship tasks can be tough - even more so if you're working full time, too. Here are some tools and tips to …

018 - How to Handle Objections in the Pitch Process

October 5th, 2020

31:05

At various points in the pitch process, you're bound to come across objections such as 'we don't have the budget'. In this episode, Jess and Toby talk about how you can tackle these objections and get closer to that …

017 - Sponsorship in the UK vs USA

September 28th, 2020

45:21

There's a huge misconception that it's easier to secure sponsorship in the US than it is in the UK. In this episode, special guest Davin Sturdivant joins Jess to debunk some myths and give some advice on anyone wanting …

016 - How to Choose the Right Championship

September 21st, 2020

28:57

Choosing the right championship at any stage in your career can be tough when there's so much choice out there. Listen as Jess and Toby discuss what you need to look for in order to make the decision that's right for …

015 - Sim Racing as a Sponsorship Tool

September 14th, 2020

40:15

Sim racing isn't just a valuable way to improve your race craft but it can add extra value to your sponsors too.

014 - Sales Tips for Racing Drivers

September 7th, 2020

42:33

To secure sponsorship, you need to be a sales person. In this episode, Jess and Toby talk about their sales processes and give some tips on how to build rapport, qualify your prospects, and close the sale.

013 - Why Youtube Is Your Friend

August 31st, 2020

33:49

YouTube provides a platform for racing drivers to show their value to potential sponsors. In this podcast, Jess and Toby talk through how to get started on YouTube, grow your channel, and attract partners.

012 - Using Side Hustles to Fund Your Racing Career

August 24th, 2020

47:55

Sponsorship isn't the only way to fund your racing career. A side hustle, or even setting up a fully-fledged business, can be just as effective. In …

011 - How to Feel More Comfortable on Camera

August 17th, 2020

32:15

Not everyone naturally feels comfortable on camera. Here are some tips if you'd like to get better at interviews and creating your own video content.

010 - Why Business-Minded Racing Drivers Succeed

August 10th, 2020

37:16

Business-minded racing drivers are more successful. Here are the essential business skills you need to learn.

009 - How to Craft a Winning Subject Line

August 3rd, 2020

36:10

When you're sending a pitch, the first thing your prospect sees is your subject line. Here, we look at how to get your prospect to click and reply with a well-crafted subject.

008 - How to Use Instagram for Maximum Engagement

July 27th, 2020

39:22

Love Instagram but don't seem to be getting anywhere with it? In this episode we talk about how to grow your following and increase your engagement.

007 - Why Drivers Should Focus on PR

July 20th, 2020

37:18

Don't overlook PR, it's a powerful tool for building your fanbase and attracting sponsors. With the right approach, getting high-level press coverage …

006 - What Drivers Are Doing Wrong

July 13th, 2020

35:32

This episode looks at the mistakes drivers make when searching for sponsorship and what they can do to improve their chances of success.

005 - Building Your Audience

July 6th, 2020

36:20

A loyal and engaged audience is a vital tool in the sponsorship process. In this episode, we explore how to build your audience, why you don't need …

004 - Features vs Benefits

June 29th, 2020

34:41

Understanding the difference between features and benefits will help you create compelling sponsorship pitches.

003 - How To Research Sponsors

June 22nd, 2020

42:55

Proper research is a hugely important part of the pitch process. In this episode, we look at how to find potential sponsors and carry out in-depth research that will help you nail your pitch.

002 - Thinking Outside of the Box

June 15th, 2020

36:28

It's important for racing drivers to think outside the box because it's these ideas that can really make you stand out to sponsors. In this episode, we talk about how you can do this, with plenty of examples.

001 - Branding

June 6th, 2020

27:34

Your brand as a racing driver is about so much more than having a fancy logo. In this episode, we talk about how to build an impressive brand that will get you noticed by sponsors.

Introducing the new Racing Mentor Sponsorship Podcast

June 2nd, 2020

3:59

As a journalist and former Porsche team boss, Jess Shanahan set up Racing Mentor after seeing how many talented drivers were unable to climb the ladder due to lack of funds. Racing Mentor aims to bring business and …

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