Less than three months into 2019, Apple has flipped the script on the cadence of its product debuts. This week alone, the company unexpectedly rolled out new devices three days in a row ahead of its widely expected streaming service next week. Andrew Mach speaks to Bloomberg's Apple reporter Mark Gurman on what this marketing strategy means for Apple as it competes with slowing smartphone sales and tries to envision a future without the iPhone at its center?
Mark's latest report: Apple Launches New AirPods With Longer Talk Time, Wireless Charging
You can follow Mark at: @markgurman
TicToc is a daily news podcast hosted by David Meyers (@davidfmeyers), produced at Bloomberg Worldwide HQ in New York City. You can follow up with us and watch our reporting @tictoc. If you like it, be sure to rate us on iTunes, and tell your friends!
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