If you like hot sauce, chances are you know about Sriracha. The chili sauce was brought to American consumers by David Tran, a now 73-year-old Vietnamese refugee, who founded a food company named after the boat that brought him to the U.S. Now, nearly 40 years later, the company controls nearly 10% of the $1.55 billion American hot sauce market, and other hot sauce makers are stepping into the ring, aiming to take over American fridges.
TicToc is a daily news podcast hosted by Alexis Benveniste (@apbenven) produced at Bloomberg Worldwide HQ in New York City. You can follow up with us and watch our reporting @tictoc. If you like it, be sure to rate us on iTunes, and tell your friends!
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