Cover art for podcast Purpose 360

Purpose 360

107 EpisodesProduced by TruStory FMWebsite

Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host… read more

43:17

Communications in a Time of Crisis with Kith’s Bill Coletti

Crisis communications is a practice every company needs experience in, but hopes to never have to put to use. Companies that prepare for downturns and crises are better equipped to respond with speed, empathy, and innovative solutions. Yet, even companies who haven’t invested in crisis comms planning can utilize this moment to learn and craft their crisis strategy.

To help our listeners navigate communications during the COVID-19 pandemic, we invited Kith CEO Bill Coletti to the show. Listen for Bill’s insights on:

  • The tenets of successful crisis communication: always be communicating, always be listening, and manage stakeholder expectations.
  • The importance of articulating a company’s core values during challenging times, and demonstrating how those values guide the company in standing for something bigger than itself.
  • Three considerations companies should balance in planning to come back from a crisis: financial, social, and moral.

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