This is the opening section in Jeff Fromm’s newest book, The Purpose Advantage. It’s an apt statement, considering the Business Roundtable’s recent proclamation that the purpose of a corporation is to serve all stakeholders—from employees to suppliers to communities. Arguably, we’re now beyond the tipping point of capitalism. Purpose is no longer a “nice-to-have.” So, what we do next matters more than ever.
In this episode, we spoke with Jeff Fromm, author, thought leader, and leader of Barkley and Futurecast, about purpose today and how Millennials and Gen Z are reshaping the role of business in society.
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