McDonald’s serves 70 million people every day, worldwide. As one of the world’s most visible brands, McDonald’s has both an obligation and opportunity to create meaningful connections with those 70 million people and their local and global communities. Today, the company has a focused purpose to use its “scale for good.”
Getting there wasn’t easy.
Bob Langert, former VP of Corporate Responsibility & Sustainability at McDonald’s, gave Purpose 360 a candid look into the company’s journey from reactive to proactive. It started in the 1980s, when the company was attacked for its use of CFCs in polystyrene clamshell packaging. Langert was tasked with addressing the challenge. Since then, he has helped the company navigate issues ranging from animal welfare and landfill waste to obesity and nutrition. Highlights from the episode include:
This episode is just a taste of Langert’s story. Take a look into McDonald’s evolution in Langert’s new book, The Battle to Do Good: Inside McDonald’s Sustainability Journey.
Resources + links
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fansYes, let's begin connecting
Find new listeners
Understand your audience
Engage your fanbase