On the anniversary of Milton Friedman’s prophetic—and now contentious—statement that the sole social responsibility of a business is to produce a profit, we spoke with one of the foremost champions of the B Corp movement.
B Corps, of course, are businesses built to drive returns for the “triple bottom line” by balancing
purpose and profit. To talk about the movement, the future of purpose-driven business, and how things have changed since the Friedman days, we welcome Chris Marquis, PhD, a professor at the Cornell SC Johnson College of Business and expert on the B Corp movement.
Be sure to pick up a copy of his newly-released book, Better Business: How the B Corp Movement is Remaking Capitalism.
Listen for Marquis insights on:
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